Forward is a pace!

Spectator signs crack me up. Here's such a snippet of the ones I saw yesterday in SF:

Run in feet, dream in miles.
Run like you stole something!
Keep going! Beer at the end.
Why do all the cute ones run away?
Damn, you've got endurance. Call me at (418)13.1-26.20
Runners get sexier after 13.1 miles and reach their peak at 26.2
Your feet are sore from kicking so much ass!
Pain is temporary, pride is forever.

Still can't believe I ran across this yesterday. Is this real life? Will do a recap later after I roll my screaming muscles out some more.